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CR-BASED REPUTATION INDEX [Corporate Responsibility-Based Reputation Index]
tm289069877
Category of Technology / Product
  • Description
  • Intellectual Property
  • Corporate Information
  • Contact

Companies behaving responsibly enjoy higher reputation. Currently, there is no objective measure of reputation based on corporate responsibility reporting. CR-BASED REPUTATION INDEX is developed to objectively measure the content and extent of corporate responsibility reporting relevant in the creation of corporate reputation.

Industrial Design
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Trademarks
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Patent
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Other IP Protection
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Organization Name
Organization Category
Address

Accounting Research Institute (ARI) & Faculty of Accountancy, Universiti Teknologi MARA,
40450 Shah Alam
Selangor
Malaysia

Full Name [1]
Assoc Prof Dr Roshayani Arshad
Email [1]
roshayani@salam.uitm.edu.my