Summary
Source: National Survey of Innovation 2012
Note: Mean Indicators: 0 = not relevant 3 = highly important
The figures shows that the most important of marketing and organisational innovation in manufacturing sector are to improve quality of goods/services (mean=2.12), followed by reduced time to respond to customer or supplier needs (mean=1.92); reduced costs per unit of output or services (mean=1.90) and improved employee satisfaction and/or reduced rates of employee turnover (mean=1.76). Similarly, in the services sector, improved quality of goods or services was rated as the most significant effect with mean 1.78. This is followed by reduced time to respond to customer or supplier needs with mean 1.71, improved employee's satisfaction and/or reduced rates of employee turnover (mean =1.66) and reduced costs per unit of output or service (mean = 1.42).
