MASTIC

Social research refers to research conducted by social scientists, which follows by the systematic plan. The present book introduces all the key qualitative and quantitative research methodologies and methods and provides an excellent balance between theory and practical application in social research. The book works well to develop students understanding of particular methods of inquiry, embedding them within “real world” settings. It will help students to understand the nuances of particular approaches, the complementarity of certain methods, and the areas of conflict/contention within social research in a way that overcomes the sometimes abstract nature of these discussions.