MASTIC

This book shows you in a simple but dynamic way that you too can be as innovative as the success companies like Apple and Airasia. It shows you why you must think beyond pure product or technology innovation and provides a clear methodology to help you create Blue Sky Innovations that will propel your company onto the next level. The market leaders of today have mastered the art of Blue Sky Innovation and are the leaders in their field. You too can innovate like them and this book shows you how.