TITLE : INNOVATION ACCELERATION
MAIN AUTHOR : DONALD F. KURATKO
PUBLICATION YEAR : 2012
This book will help develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization's readiness for entrepreneurial activity and innovation. It will help you learn how to get more ideas successfully to market and how to write effective innovation plans for the implementation of innovative ideas. As opposed to simply corporate entrepreneurship or technology entrepreneurship, the principal focus of this book will be new product and service innovation. What distinguishes structures for innovation from the processes for innovation will be explored. The chapter dealing with the corporate innovation process will examine the various stage-gate and other nonlinear models in the new product development literature. Finally, since it is about "acceleration," we explore the outcomes that are being accelerated and specify the kinds of metrics that are involved. This book helps you to understand innovation by explaining the four stages of the innovation process, improve your skills in the innovation process, and unleash your personal innovative abilities. In additional, you will find ways to access the organization's attitudes towards innovation, giving you insights into how to diagnose creative and innovative performance problems in the organization.
Tarikh Kemaskini: 15 Sept 2014